Archive for March, 2013

Shop Snaps | Jason Goodrich outtakes from the Iron & Air shoot

During the Iron and Air interview, photographer Jason Goodrich snapped some really nice shots that weren't in the magazine, but certainly deserve to be seen.  These shots were taken in our old space just before we relocated across the room, increasing from 400 sq ft to 2100 sq ft, as explained in our  "Moving On Up" blog entry.  Jason's shots give it a nice, cozy feel, but we were splitting our seams.  Rest assured we will have Jason over again to better illustrate the loft setup we've moved into.  More ... read more

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Iron & Air | A great piece on the workings of NYC Norton

We are really pleased to have been featured in the latest edition of Iron & Air magazine. Chris Logsdon (The Shop Brooklyn) came over and picked our brains for a while, and the result was a great piece, cutting through the chaff of cafe racers vs. racers.  Jason Goodrich took very beautiful pics of the shop and the bikes while we all chatted, and he will certainly be shooting more for us in the future.  Thanks guys.  

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Moving on up… | ...to the west side

For 6 years Kenny (and ultimately NYC Norton) worked out of about 400 square feet of space within a larger 4200 sq ft space lovingly known as Spannerland.  For those who don't know the back story, Spannerland, located in a corner of a massive industrial building just outside the Holland Tunnel, was created in 2006 as sort-of co-op shared by a group of NYC based racers who needed more space than they could each realistically afford in pricy Manhattan.  Spannerland treated everyone well - on any Sunday it could be ... read more

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